There has been talk for sometime that a groundbreaking new feature was to be announced for NBA Live 2009 by EA Sports at today's E3 Media & Business Summit.
Games reviewers who were given a sneak-peak were asked not to leak information on the new development until the official announcement was made at E3 by EA. However, as with anything, there is always one...
Word has started to filter out that this is indeed a very exciting development for the franchise, which may finally bring it back above 2K Sports' NBA franchise -- regaining lost ground in a market that EA used to dominate.
EA plans to announce today that the latest version of its "NBA Live" game will include a constantly updated artificial intelligence.
Whenever users log on to the game, the title will connect to the Internet to download data from the latest NBA games, including such details as whether a player like Kobe Bryant is taking more shots from the left or the right side of the floor and his relative success from each spot. The game will use such information to affect how the virtual Kobe Bryant plays in "NBA Live" and how he is guarded."
UPDATE: more details have come to hand.